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AI lead intake for trades

Every missed call is a job you already paid for.

You can't answer the phone from a roof or a crawlspace — so leads go to voicemail and call the next company. Lead-Qual Agent answers every SMS lead in under 3 seconds, around the clock, qualifies it, and books it into your calendar before you're off the ladder.

Start on Starter — $49/mo See how it works
Example conversation — SMS
Customer
Hey, my water heater's leaking bad — need someone out today. Live in Austin 78701. How much for a repair?
Lead-Qual AI
Thanks for reaching out! I'm an AI assistant helping [Your Business] qualify leads. A leaking water heater sounds urgent — we'll get you sorted. Is it a gas or electric unit? And what's a good time window for someone to come by?
Customer
Electric. Anytime after 2pm works.
Lead-Qual AI
Got it. We have an opening at 3pm today. I'll send a confirmation link to lock it in with a small deposit. You'll hear from the tech before they head your way.

You're working. They're calling someone else.

Customers text three companies at once and go with whoever answers first. Voicemail doesn't compete with that.

  • You pay for every lead — ads, directories, referrals — and then the ones you can't answer go straight to a competitor.
  • Most callers won't leave a voicemail. They just dial the next number on the list.
  • After-hours and weekend inquiries sit unanswered until Monday — long after the job is gone.
  • Half your "free estimates" are tire-kickers who were never going to book.
Back-of-napkin — plug in your own numbers
Missed leads per weeksay, 2
Average job valuesay, $300
Revenue walking away / year≈ $31,200
Lead-Qual Agent / year$588

Illustrative math, not a promise — swap in your own lead volume and ticket size. If the tool saves even a handful of jobs a year, it pays for itself.

Three steps. No training required.

Set up in about 5 minutes. After that the qualifier runs 24/7 — you just show up for the jobs that book.

STEP 01

Customer texts your number

Forward your business line to Lead-Qual Agent — or hand out your dedicated lead-qual number. When a customer texts, the AI responds instantly.

STEP 02

AI qualifies & screens

It asks the right questions — service needed, urgency, location, budget — and scores every lead so you know which ones are worth your time.

STEP 03

Books into your calendar

Qualified leads get a booking link. They pick a time, pay a deposit if you require one, and it lands on your Google Calendar. You get notified.

We tell customers it's AI. They're fine with it.

Every automated message opens with "I'm an AI assistant helping [Your Business]." No bots pretending to be human, no "my name is Sarah" scripts. Customers get fast, accurate answers without the small talk — and they know a real person takes over the moment they're ready to book.

TRANSPARENT BY DESIGN — it's not a trick, it's a tool.

What you get

No setup calls. No complex dashboards. It just works.

Instant SMS response

Answers every text in under 3 seconds. 24/7. Weekends. Holidays. While you're on the job.

Smart lead scoring

Evaluates urgency, service type, location, and budget — so you know which leads to call first.

Google Calendar sync

Qualified leads self-book directly into your calendar. No back-and-forth scheduling.

Automated follow-ups

No response? The AI follows up automatically. Never lose a lead that just needed a nudge.

Deposit collection

Require a deposit to confirm bookings, so no-shows don't cost you time or money.

Dashboard review pane

Scan new leads, scores, and bookings at a glance. No daily log-in required — work from your calendar.

Email & web form capture

Forward email inquiries or embed a form on your site. Every lead flows through the same qualifier.

No-show recovery

Missed appointments get automatic follow-up and rescheduling instead of falling through the cracks.

Founder's pricing — lock your rate

First 15 customers get founder pricing, locked while your subscription stays active. Billing starts immediately through Stripe; cancel anytime.

SMS Qualifier

For solo operators and small crews

$49/mo

FOUNDER RATE — locked while active

  • SMS + email lead qualification
  • AI scoring & urgency detection
  • Up to 150 qualified leads/month
  • Google Calendar booking sync
  • Automated follow-up sequences
  • Honest AI disclosure (built in)
  • Deposit collection
  • No-show recovery
Start Starter plan
Most popular

SMS + Deposit Pro

For growing teams that need deposits

$149/mo

FOUNDER RATE — locked while active

  • Everything in SMS Qualifier
  • Unlimited leads
  • Deposit collection via Stripe
  • No-show detection & recovery
  • Custom qualification rules
  • Service catalog management
  • Priority support
  • Voice calls coming Q3 2026 — included at no extra cost
Start Pro plan

Annual billing saves 2 months: Starter $49/mo billed yearly ($588/yr) · Pro $149/mo billed yearly ($1,788/yr). Cancel anytime — no contracts, no cancellation fees.

Stripe checkout starts your monthly subscription immediately. Want a sandbox demo first? Email support@richgibbs.dev and we can provision a limited test account.

Trades ask, we answer

No fine print. No sales double-talk.

Do I need to train the AI?
Nope. It works out of the box. You can customize the qualification questions and rules in settings if you want, but most people don't touch anything and get solid results.
What happens when a lead comes in at 2am on Sunday?
The AI responds instantly — asks what they need, qualifies them, and if they're a good fit, sends a booking link. You wake up to a confirmed appointment on your calendar. No 2am phone calls.
Does it handle voice calls?
Not yet — voice is coming in Q3 2026. For now we handle SMS and email. SMS is actually better for qualification: customers answer questions thoughtfully instead of rushing through a phone call. When voice launches, it's included in your Pro plan at no extra cost.
What if I get more than 150 leads on the Starter plan?
You'll get a notification to upgrade to Pro (unlimited leads). No retroactive charges — we just stop accepting new leads once you hit the cap. Upgrade takes one click.
Does this replace my current phone number?
No. You keep your existing number. We give you a dedicated lead-qual number customers can text, or you can forward your existing SMS line. Your regular phone still rings for calls.
How is this different from an answering service?
Answering services typically run hundreds of dollars a month, keep limited hours, and can't actually qualify leads — they just take messages. Lead-Qual Agent works 24/7, asks smart qualification questions, scores every lead, and books appointments directly into your calendar. Starting at $49/mo.
Can I cancel anytime?
Yes. No contracts, no cancellation fees. If you cancel, your founder's pricing is gone — but you can always come back at standard rates.

Stop losing jobs to voicemail.

Set up in about 5 minutes. Billed monthly through Stripe, cancel anytime. Lock your founder's rate while your subscription stays active.

Start Starter plan See how it works