Built For Trades, By Someone Who Gets It

Missed Calls Are
Costing You Jobs

Every missed call is a job you already paid for — going to voicemail. Lead-Qual Agent answers every SMS lead in under 3 seconds, 24/7, with an AI that pre-qualifies before you even pick up the phone.

<3s
Response time
7x
Higher conversion vs. 30-min wait
$125K
Avg. annual missed-call loss
Start Starter Plan See How It Works ↓
Honest AI Disclosure: Your leads will know they're talking to AI. We don't pretend otherwise. Customers actually prefer it — no awkward small talk, just straight to qualification.
Live SMS Conversation — Lead-Qual Agent at Work
Customer (SMS)
Hey, my water heater's leaking bad — need someone out today. Live in Austin 78701. How much for a repair?
Lead-Qual AI
Thanks for reaching out! I'm an AI assistant helping [Your Business] qualify leads. A leaking water heater sounds urgent — we'll get you sorted. Can you tell me: is it a gas or electric unit? And what's a good time window for someone to come by?
Customer (SMS)
Electric. Anytime after 2pm works.
Lead-Qual AI
Got it. We have an opening at 3pm today. I'll send you a confirmation link to lock it in with a small deposit. You'll hear from the tech before they head your way.

The Problem: You're Working. They're Calling Someone Else.

You can't answer the phone while you're on a roof, in a crawlspace, or driving between jobs. So calls go to voicemail. And 85% of people won't leave a message — they just call the next guy.

  • ✗ You're paying Google $45–80 per lead that's going straight to voicemail
  • ✗ Customers call 3 companies at once. First one to respond usually gets the job
  • ✗ After-hours and weekend calls go completely unanswered
  • ✗ Half your "free estimates" end up being tire-kickers who never book
85%
of callers won't call back after voicemail
Avg. value of one missed lead $60–$80
Missed calls per week (avg.) 12
Lost revenue per year $125K+
Cost of Lead-Qual Agent $49/mo
How It Works

Three Steps. No Training Required.

Set up in 5 minutes. After that, your AI lead qualifier runs 24/7 — you just show up for the jobs that book.

1
✆

Customer Texts Your Number

Forward your business number to Lead-Qual Agent — or give out your dedicated lead qual line. When a customer texts, the AI responds instantly.

→
2
⚡

AI Qualifies & Screens

The AI asks the right questions: service needed, urgency, location, budget. It scores every lead so you know which ones are worth your time.

→
3
📅

Books in Your Calendar

Qualified leads get a booking link. They pick a time, pay a deposit (if you want), and it shows up on your Google Calendar. You get notified.

We Tell Customers It's AI. And They're Fine With It.

Every automated message starts with "I'm an AI assistant helping [Your Business]." No bots pretending to be human. No awkward "my name is Sarah" scripts. Customers actually prefer it — they get fast, accurate answers without wasting time on small talk. And they know their message is going straight to a real person once they're ready to book.

Transparent by design — it's not a trick, it's a tool.
What You Get

Everything You Need to Never Miss a Lead

No training. No setup calls. No complex dashboards. It just works.

✓

Instant SMS Response

Answers every text in under 3 seconds. 24/7. Weekends. Holidays. While you're on the job.

✓

Smart Lead Scoring

AI evaluates urgency, service type, location, and budget. Know which leads to call first.

✓

Google Calendar Sync

Qualified leads self-book directly into your calendar. No back-and-forth scheduling.

✓

Automated Follow-Ups

No response? The AI follows up automatically. Never lose a lead that just needed a reminder.

✓

Deposit Collection

Require a deposit to confirm bookings. No-shows don't cost you time or money.

✓

Dashboard Review Pane

Quickly scan new leads, scores, and bookings. No daily log-in required — work from your calendar.

✓

Email & Web Form Capture

Forward email inquiries or embed a form on your site. All leads flow through the same AI qualifier.

✓

No-Show Recovery

Missed appointments get automatic follow-up and rescheduling. Reduce no-shows by 40%+.

Founder's Pricing

Lock Your Rate Forever

First 15 customers get locked-for-life founder pricing. Billing starts immediately through Stripe; cancel anytime. You're paying about one service call — for a tool that books you dozens.

SMS Qualifier

For solo operators and small crews
$49 /mo
founder's locked rate while your subscription stays active
  • ✓ SMS + Email lead qualification
  • ✓ AI scoring & urgency detection
  • ✓ Up to 150 qualified leads/month
  • ✓ Google Calendar booking sync
  • ✓ Automated follow-up sequences
  • ✓ Honest AI disclosure (built in)
  • — Deposit collection
  • — No-show recovery
Start Starter Plan
Most Popular

SMS + Deposit Pro

For growing teams that need deposits
$149 /mo
founder's locked rate while your subscription stays active
  • ✓ Everything in SMS Qualifier
  • ✓ Unlimited leads
  • ✓ Deposit collection via Stripe
  • ✓ No-show detection & recovery
  • ✓ Custom qualification rules
  • ✓ Service catalog management
  • ✓ Priority support
  • Voice calls coming Q3 2026 — included at no extra cost
Start Pro Plan

Paid launch offer: Stripe checkout starts your monthly subscription immediately. Need a sandbox demo first? Email support@richgibbs.dev and we can provision a limited test account.

Annual billing saves 2 months: Starter $49/mo billed yearly ($588/yr) | Pro $149/mo billed yearly ($1,788/yr). Cancel anytime.

Questions?

Trades Ask, We Answer

No fine print. No sales double-talk.

Do I need to train the AI?
Nope. It works out of the box. You can customize the qualification questions and rules in settings if you want, but most people don't touch anything and get great results.
What happens when a lead comes in at 2am on Sunday?
The AI responds instantly — asks what they need, qualifies them, and if they're a good fit, sends a booking link. You wake up to a confirmed appointment on your calendar. No 2am phone calls.
Does it handle voice calls?
Not yet — voice is coming in Q3 2026. For now, we handle SMS and email, which is where 80% of your lead volume lives. SMS is actually better for qualification because customers answer questions thoughtfully instead of rushing through a phone call. When voice launches, it's included in your Pro plan at no extra cost.
What if I get more than 150 leads on the Starter plan?
You'll get a notification to upgrade to Pro (unlimited leads). No retroactive charges — we just stop accepting new leads once you hit the cap. Upgrade takes one click.
Does this replace my current phone number?
No. You keep your existing number. We give you a dedicated lead-qual number that customers can text. Or you can forward your existing SMS line. Your regular phone still rings for calls.
How is this different from an answering service?
Answering services cost $500–$1,500/mo, have limited hours, and can't actually qualify leads — they just take messages. Lead-Qual Agent works 24/7, asks smart qualification questions, scores every lead, and books appointments directly into your calendar. For $49/mo.
Can I cancel anytime?
Yes. No contracts. No cancellation fees. If you cancel, your founder's pricing is gone — but you can always come back at standard rates.

Stop Losing Jobs to Voicemail

Set up in 5 minutes. Paid monthly through Stripe. Cancel anytime. Lock your founder's rate while your subscription stays active.

Start Starter Plan See How It Works ↓